GlobalShop2016: Booth Design

Retail Innovation (GlobalShop) is the nation's largest annual show for retail design and merchandising. For GlobalShop2016, this project aimed to design an eye-catching and functional tradeshow booth that meets the specific needs of company representatives during the show.

Collecting feedback from previous years, the primary focus areas include storage, a place of rest and meetings, and optimal display space for showcasing products. The design needed to be cost-effective, compactly shipped, and easily assembled on-site.

Objectives

• Eye-Catching Design: Create a visually appealing booth design that attracts attention amidst the busy tradeshow environment. The booth should reflect the company's branding and core values, leveraging a combination of colors, signage, lighting, and engaging visual elements.

• Functionality and Practicality: Design the booth layout to maximize functionality and practicality. This includes incorporating dedicated storage areas for products, marketing materials, and personal belongings of the representatives. Provide a comfortable resting area and meeting spaces that attract and facilitate meaningful interactions with clients and potential customers.

• Optimal Product Display: Develop an efficient and attractive product display area to promote the company's offerings. The design should optimize visibility and accessibility, allowing representatives to showcase products effectively and engage visitors in conversation.

• Compact Shipping and Easy Assembly: Ensure the booth design is easily transportable and can be assembled with minimal effort on-site. Utilize modular components, lightweight materials, and intuitive assembly instructions to facilitate easy setup and dismantle processes while reducing transportation costs.

• Budget Considerations: Design within the given budget constraints by selecting cost-effective materials and sourcing affordable yet high-quality furniture, lighting, and display fixtures. Implement innovative solutions that balance aesthetics and functionality without compromising financial limitations.

Original design concepts included storage within each booth seat. Removed during design development to simplify construction,

Conclusion

The GlobalShop booth design for GlobalShop2016 successfully achieved its objectives by addressing the crucial requirements of storage, rest, and meeting areas and optimized product display.