Snowflake San Mateo
Client: Snowflake
Location: San Mateo, CA
Design Team: Anna Lai, Melanie Tiongson, Kelsey Kawaguchi
Service: Experiential Graphic Design, Branding
Elevator landing graphics
North Building: Back printed ski-shaped clear acrylic chevron with aurora borealis-inspired gradient color and hidden Snowflake chevrons.
South Building: Snowflake brand colors in various gradients and overlay effects with back printed acrylic and elements that add to their story (polar bear silhouette, paw prints, gondola, etc)
Seating booth graphics
Each floor had graphic opportunities in their seating booths. With the overarching building theme between floors traveling from Lodge/Trails, Mountain Forest, to Mountain Views/Northern Lights.
Animal face illustrations
Hand-drawn illustrations of animal face for employees to guess. Snowflake took these illustrations to customize its interior accessories.
Stair graphics
Stair graphic of winter animals with hidden fun facts and typographic of mountains with informational text.
Cafe menu
Custom graphic logos for each food station along with their breakroom ‘The Lodge’.